Final Fantasy 14 players are hosting virtual summer parties at their in-game nightclubs, and are using real-world billboards to promote them.
Players are using real-life billboards to promote their upcoming in-game Final Fantasy 14 nightclub parties. While Square Enix’s most recent high-fantasy MMO had a rough initial launch in 2010, Final Fantasy 14 was eventually able to turn itself around thanks to a massive retool and relaunch three years later, and the game has built a large and loyal FF14 player base ever since. Set in the medieval land of Eorzea, Final Fantasy 14 allows players to create their own custom characters from one of many different races and classes before participating in a wide range of sidequests and activities.
In addition to the usual epic quests and monster battles that come with any Final Fantasy experience, players have used Final Fantasy 14’s online framework to engage in interesting virtual hobbies like Gardening and item crafting, as well as gathering treasure maps to sell to other players and even testing their luck with the Gold Saucer’s daily Mini Cactpot lottery. There are even in-game nightclubs within the world of Final Fantasy 14, which are run by players and often feature everything from bartenders to DJs and nightclub dancers – all of whom can earn Gil in exchange for their virtual services. With the summer season in full swing, it might not come as a surprise that many of these clubs are now holding special gatherings for anyone looking to take a break from monster-slaying and treasure hunting.
According to GamesRadar, some of these Final Fantasy 14 players are using billboards in the real world to get people’s attention for their planned virtual festivities across cities like Austin and Houston, with even more planned to be put up in California. One such player is AbyssalFel, who recently posted a message on Twitter showcasing a billboard advertisement for an in-game beach party at Rain Nightclub – which will be hosted by their Final Fantasy 14 avatar Akiva Balthazar on July 9. In one of the replies to their tweet, AbyssalFel explained that the Rain Nightclub’s owner paid for the billboards and that it didn’t cost much to put them up.
Aside from in-game gatherings, Final Fantasy 14 has seen plenty of news thanks to its ongoing wave of DLC expansions, which have added new arenas and gameplay elements alongside smaller quality-of-life tweaks to Final Fantasy 14’s existing mechanics. Additionally, Square Enix recently offered new players the chance to play 96 hours of Final Fantasy 14 for free late last month, allowing them to clear at least three expansions and get enough of a taste of the game to decide if they would like to sign up for an official Final Fantasy 14 subscription.
Those that have chosen to continue playing FF14 beyond this free offer will be able to relax at Rain Nightclub’s upcoming beach party on July 9, as advertised by the real-world billboards paid for by the club’s virtual management. While these roadside ads may fly over the heads of any passersby who don’t know about Final Fantasy 14 or its in-game nightclubs, it’s interesting to see something like a party in an MMO be promoted in the real world.
Source: AbyssalFel/Twitter (via GamesRadar)
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