Fly Your Rainbow Pride Flag and Shop These LGBTQ Brand Allies
- Fashion Brands Giving Back.
- Pet Brands Giving Back.
- Jewelry Brands Giving Back.
- Beauty Brands Giving Back.
- Food Brands Giving Back.
- Other Brands Giving Back.
The entire month of June is the most colorful, glitter-infused, rainbow-filled time of the year — thanks wholeheartedly to the celebration of gay, nonbinary, lesbian, bisexual, transgender and queer pride. No matter how you choose to identify, everyone can get in on the celebration and support the LGBTQ community.
Over the last few decades, brands have made it their mission to support LGBTQ communities by doing so much more than splashing rainbows, glitter and bling on their bestselling merchandise. Major brands are donating to LGBTQ causes, charities and groups that are in need of financial support to continue providing shelter to unhoused youths, education for mental health professionals, or a safe space for those who need it most.
You can also shop the new pride gear from the Human Rights Campaign and learn more about how you can receive LGBTQ support or how you can become an LGBTQ ally. We’ve also sprinkled in the favorites from our RetailMeNot PRISM ERG group, along with the reasons they choose to shop and support these businesses. Plus, they share tips for supporting your favorites, too.
So, dust off your party clothes and grab your rainbow tutu to shop these brands that are celebrating Pride Month with cool gear — and that are massive supporters of the LGBTQ community all year.
Keep checking back for updates because we’ll continue including new brands throughout June.
When Is Pride Month?
Celebrating inclusivity and equality is a year-round thing, but June is officially designated as Pride Month. Why in June? The very first Pride march happened on June 28, 1970, to coincide with the one-year anniversary of the Stonewall Uprising, the catalyst for the modern LGBTQ movement. So, pride observances just sort of stumbled into June, and it’s stuck ever since.
Fashion Brands Giving Back for Pride
Abercrombie & Fitch
How They Celebrate Pride: The A&F x The Trevor Project Pride Collection is this year’s new gender-inclusive assortment of gear, including throwback graphic T-shirts, cologne and sweatshirts, to name a few.
How They Give Back: In support of Pride 2022, Abercrombie is donating $400,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth, adding to the over $2.8 million they’ve raised for the charity.
How They Celebrate Pride: The Adidas Pride Collection celebrates the LGBTQ community with its “Love Unites” collection featuring “bold, vibrant and uplifting designs.”
How They Give Back: Amazon amplifies the LGBTQ community in a variety of ways year-round, along with Amazon Smile, which lets customers choose the charity where a portion of their purchase is allotted.
How They Celebrate Pride: Bombas serves those in need by donating a pair of socks to homeless shelters for every pair sold. In honor of Gay Pride, the charitable brand has created a rainbow-centric collection for the whole family (and it’s not just socks) and will be donating items specifically to LGBTQ organizations.
How They Give Back: For every Pride collection item purchased, Bombas donates an item to CasaRuby, MoZaic and the Transgender Resource Center of New Mexico organizations, all of which advocate for people without housing in the LGBTQ community.
How They Celebrate Pride: Converse debuts a pride collection of sneakers each year, although the brand partners with organizations all year as an LGBTQ ally, including Skate Like a Girl and Las Fotos Project.
How They Give Back: Converse supports the transformative work of its community partners day-in and day-out to create safe spaces for LGBTQ and gender-expansive youth to allow them to be their true selves and build a future they believe in.
How They Give Back: In addition to the “1461 For Pride” release, Dr. Martens partners with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. Dr. Martens commits to a $100,000 donation, alongside a year-round partnership to share valuable resources with the LGBTQ community.
How They Celebrate Pride: EyeBuyDirect wants you to express your pride with “eyewear as vibrant as you are.” Its new Pride for All collection is a collab with Kim Petras and features 15 new styles of colorful and expressive eyewear.
How They Give Back: From now through June 30, EyeBuyDirect is donating 100% of frame sales from the Pride for All collection (a minimum of $25,000 up to $50,000) to support The Trevor Project.
How They Celebrate Pride: The Hollister and Gilly Hicks brands want you to Live Loud! and Live Proud! for Pride Month and every month with gender-inclusive fashion styles, including cute shorts, graphic T-shirts and more.
How They Give Back: Hollister is donating $250,000 to GLSEN regardless of the amount of sales its Pride Collection brings in.
Koolaburra by UGG
How They Celebrate Pride: In honor of Pride Month, Koolaburra by UGG is featuring the brand’s fuzz and classic boot silhouettes in a new kaleidoscope of pastel colors.
How They Give Back: From now through June 30, for each pair of pastel styles sold, Koolaburra will donate $25 of the retail price (up to a maximum guaranteed donation of $15,000) to Family Equality, a nonprofit working “to advance legal and lived equality for LGBTQ families.”
How They Celebrate Pride: Levi’s has long been a supporter of pride and the LGBTQ community. And with a history of over 30 years of LGBTQ advocacy, 2022 is no exception. The iconic American brand has created a substantial collection of Pride-themed items ranging from pronoun-adorned trucker jackets and fanny packs to overalls, socks, and more.
How They Give Back: In support of Pride, Levi’s makes an annual $100,000 donation to OutRight Action International, which works toward advancing human rights for LGBTQ people all over the world.
How They Celebrate Pride: To celebrate Pride, Reebok has created a very cool, yet very subtle collection that includes activewear, loungewear and, of course, sneakers. All items were designed by Colorful Soles, Reebok’s LGBTQ employee community.
How They Give Back: Reebok is giving back to one of the more underserved segments of the LGBTQ population: the TGNCI (transgender, gender-nonconforming, intersex). It will make a $75,000 donation to the Sylvia Rivera Law Project, which works to guarantee that all people are free to self-determine gender identity and expression, regardless of income or race, and without facing harassment, discrimination or violence.
How They Celebrate Pride: The new Sanuk collection features shoes with fresh Pride styles in fun summer slip-on and sling options in gender-inclusive sizing.
How They Give Back: Sanuk is donating $3 for every pair sold from the pride collection to the Pacific Pride Foundation to ensure “a vibrant, visible and thriving LGBTQ community,” according to Sanuk.
How They Celebrate Pride: A longtime ally of the LGBTQ community, Disney is offering a Pride Collection for 2022. It’s a joy-inspiring offering that includes a wide assortment of clothing and gift items, many featuring your favorite, iconic Disney characters created by LGBTQ employees and allies at The Walt Disney Company.
How They Give Back: The Walt Disney Company is donating all profits from The Disney Pride Collection through June 30 to support LGBTQ youths and families.
How They Celebrate Pride: Spencer’s offers a Pride Collection, including skirts, tees, tanks, jerseys, shorts, buttons, flags, masks, jewelry and more.
How They Give Back: From June 10 to June 19, proceeds from Spencer’s Pride collection will go to support the ACLU’s mission, and it will match up to $50,000 in donations for 2022.
How They Celebrate Pride: In 2021, Steve Madden celebrated Pride Month by featuring different nonprofits every week throughout the month of June. Stay tuned for 2022 details.
How They Give Back: Right now, select a $1, $2 or $3 monetary donation when you check out online and Steve Madden will match 100% of your donation.
How They Celebrate Pride: Target believes that celebrating Pride isn’t a once-a-year gig. They believe it’s a year-round celebration, and we couldn’t agree more. Cool collabs with brands like TomboyX and Humankind outfit us — and our pets — with inclusive apparel and home furnishings that one month simply cannot contain.
How They Give Back: As a proud supporter of GLSEN for over 10 years, Target also partners with LGBTQ business owners and entrepreneurs to amplify their brands.
How They Celebrate Pride: TOMS launched new styles of Pride-infused footwear in The Unity Collection, pairing its most recognizable styles with color-blocked cupsoles, rainbow-colored heel counters, and printed canvas uppers that call for unity, kindness and love.
How They Give Back: TOMS gives one-third of its profits to Grassroots Good, which includes cash grants and partnerships with community organizations.
– What’s your favorite brand that’s giving back for Pride?
In 2020, Torrid launched its 2020 #CelebrateLove collection. The company donated 20% of proceeds to GLAAD to aid its efforts to advocate for better representation of the LGBTQ community in the media. They have collections each year to acknowledge and celebrate PRIDE (and are once again donating 20% of proceeds).
Jennifer Craven Associate Director of Marketing Operations at Everyday Health Group / Ziff Davis (she/her)
How They Celebrate Pride: Torrid has released its newest Pride Collection just in time for you to get your rainbow on. It features dresses, earrings, heels, jackets and T-shirts to celebrate the fabulousness of the LGBTQ community.
How They Give Back: Torrid is standing with the LGBTQ community and donating 20% of the net profits from its new limited edition Pride Collection to the Torrid Foundation to support GLAAD.
How They Celebrate Pride: UGG is an LGBTQ-inclusive brand that has always gone big for Pride. This year, its Pride For All collection includes rainbow LGBTQ and trans-flag colored clothing options, and a handful of fluffy footwear you can be proud to rock.
How They Give Back: Not only does UGG partner with the Pacific Pride Foundation to create a re-imagined, inclusive, “Proud Prom” event, but they are also donating $25 for every pair of Disco Stripe Slides to GLAAD (a nonprofit that accelerates acceptance and advancing equality) with a maximum donation of $125,000.
Pet Brands Giving Back for Pride
How They Celebrate Pride: BarkBox has a new Pride collection that doggo owners can pick and choose from to add to their monthly subscription box, including squeaky toys, leashes, collars and yummy treats, to name a few.
How They Give Back: A portion of the proceeds from the Pride collection goes to the Kaleidoscope Youth Center, one of the longest-serving youth LGBTQ programs in Ohio.
– What’s your biggest tip for shopping to support during Pride?
Do the research. So many companies claim to back Queer, or be Queer.
Alex M. Clark, Head of Support Service for VIPRE Security Group / Ziff Davis (he/him)
How They Celebrate Pride: Petsmart ensures you don’t forget your fur babies during Pride Month. They manage to come up with adorable collections every year in support of the LGBTQ community.
How They Give Back: In addition to saving the lives of millions of animals, Petsmart is donating $200,000 to GLSEN.
Jewelry Brands Giving Back for Pride
Banter by Piercing Pagoda
How They Celebrate Pride: For the second year in a row, Banter by Piercing Pagoda is partnering with the It Gets Better Project to celebrate Pride Month with the limited edition “SayGay” nameplate necklace. The necklace will be available from June 1 to June 30.
How They Give Back: Beginning June 1, Banter is donating 100% of the purchases of the nameplate necklace (up to $25,000) to the It Gets Better Project.
How They Celebrate Pride: The GUESS Watches x The Trevor Project #MomentofPride collection “embraces the symbolic colors of the Pride Progress flag,” says GUESS. The limited edition collection features three watch styles with colorful details displayed on the dials and straps.
How They Give Back: As part of the #MomentofPride collection, GUESS Watches will donate $25,000 to The Trevor Project.
How They Celebrate Pride: Show your love during Pride Month with sparkles and bling to reflect your allyship for the LGBTQ community at Kay Jewelers.
How They Give Back: Kay Jewelers is donating to the Human Rights Organization to help further the charity’s culture-changing initiatives.
How They Celebrate Pride: Danish watch brand Skagen is celebrating Pride in 2022 with its limited-edition, sustainable Grenen Pride collection celebrating unconditional, universal love. The Grenen case is made from at least 50% recycled stainless steel with a recycled nylon strap.
How They Give Back: From now through June 30, Skagen will donate 100% of the proceeds from the Grenen collection to InterPride, which offers resources for human rights, racism, scholarships, oppression awareness and more.
How They Give Back: The jewelry brand is encouraging everyone to share their story through a video or photo featuring Zales’ rainbow shine filter and hashtag.
Beauty Brands Giving Back for Pride
Bath & Body Works
How They Celebrate Pride: Bath & Body Works is celebrating Pride Month a new Rainbow Waves Collection featuring scents that blend sunny sangria, bright melon and misty waters in products adorned with the collection’s rainbow logo.
How They Give Back: Bath & Body Works is donating $150,000 to the It Gets Better Project, which works to further LGBTQ equality.
How They Celebrate Pride: ChapStick released its limited-edition “Love Wins” cotton candy-flavored lip balm to support a good cause and keep your pucker soft and kissable. A 12-count box is $24.
How They Give Back: In addition to a $25,000 donation by ChapStick, 100% of the “Love Wins” lip balm sales will go to the It Gets Better Project.
How They Celebrate Pride: NYX Cosmetics celebrates year round pride with 365 days of pride makeup collections to “rep your unapologetic artistry vibe.” The newest makeup includes vegan Ultimate Eye Paints, Pride Wonder Stick Blush and more.
How They Give Back: NYX partners with the Los Angeles LGBT Center and supports its services all year round.
How They Celebrate Pride: Sephora celebrates diversity by highlighting Pride-themed makeup and LGBTQ beauty brand business owners, which includes Peace Out, JVC and Artist Couture, to name a few.
How They Give Back: Through Sephora Stands, Sephora gives back to multiple charities and specifically LGBTQ organizations, including The Trevor Project and National Black Justice Coalition.
How They Celebrate Pride: ULTA celebrates the LGBTQ community during Pride Month — and always. You can read stories about self-expression at ulta.com.
How They Give Back: Shop all the brands donating to organizations like GLAAD, The Trevor Project and more to support the LGBTQ community. Ulta supports the PFLAG organization.
Food Brands Giving Back for Pride
Baked by Melissa
How They Celebrate Pride: The yummy cupcake and macaron brand Baked by Melissa is celebrating Pride Month with a limited edition assortment of Pride Cupcakes
How They Give Back: Baked by Melissa is donating 10% of net proceeds from the sale if the pride cupcakes to The LGBT Community Center.
How They Celebrate Pride: As an ally of the gay community, OREO has released its annual limited-edition Pride Pack for 2022. The pack features words of support “sourced from real allies with a writable space that gives the opportunity for everyone to add their own words of allyship,” according to OREO.
How They Give Back: OREO has a long-standing partnership with PFLAG and its commitment to the LGBTQ community.
How They Celebrate Pride: Pop-Tarts teamed up with GLAAD for its first ever limited edition “NEON Pink Block Party Lemonade” box featuring designs of illustrator Thaddeus Coates. Every Friday during Pride Month, an additional 450 boxes will be released for purchase and one of four LGBTQ+ and BIPOC partner organizations will be spotlighted on Pop-Tarts social channels.
How They Give Back: Four LGBTQ and BIPOC organizations — The Salt Eaters Book Shop, Destination Tomorrow, Nobody’s Darling and Bronx Book Festival/The Bronx is Reading — will each receive a $10,000 grant and $2,250 of the box sales. Pop-Tarts is also donating $100,000 to GLAAD.
How They Celebrate Pride: Skittles’ annual Pride Packs, which have historically been all-gray, are getting a splash of color this year. The packs feature six LGBTQ artists with original designs to represent how they “see the rainbow” every day.
How They Give Back: The Skittles brand supports GLAAD’s efforts year-round. But in June, for every Pride Pack sold, $1 is donated (up to $100,000) to GLAAD’s culture-changing work and programs.
Other Brands Giving Back for Pride
How They Celebrate Pride: Now through June 30, 1-800-FLOWERS.COM is showcasing a rainbow collection to help friends and family celebrate their pride.
How They Give Back: The floral brand is donating 20% of the net proceeds from the curated Pride Collection to GLAAD on top of the $25,000 donation they’ve already made this year. Plus, customers can make cash donations to the organization through 1-800-FLOWERS.COM.
How They Celebrate Pride: LEGO released their “Everyone Is Awesome” set. The $34.99 model is of the inclusive rainbow flag with 11 stripes (including brown and black, and the blue, white and pink colors from the Trans flag) along with color-coordinating mini-figures.
How They Celebrate Pride: Planet Fitness is always committed to creating a judgment-free world for youth, the entire LGBTQ+ community and every person who walks through their doors. Work out with the free Planet Fitness App, including Pride-themed workouts led by LGBTQ trainers Jesse Corbin and Toby Massenburg. Check out the High School Summer Pass program where teens ages 14 to 19 can work out for free.
How They Give Back: Planet Fitness will donate 100% of its profits from the new PF PRIDE Collection, which is available through June 30, to the It Gets Better Project.
How They Celebrate Pride: On June 1, Saatchi Art launches its new exhibition, “Beyond the Rainbow: Pride in Portraits,” featuring 75 hand-picked lifestyle portraits of queer people and portraits by queer people.
How They Give Back: Every purchase goes directly to support the LGBTQ artist community.
How They Celebrate Pride: Schwinn’s first-ever Pride Artist Series bikes feature designs by LGBTQ artists Lisa Congdon and Rae Senarighi. Each bike is detailed with original artwork inspired by the artist’s lives as members of the LGBTQ community and “showcases unity, kindness and above all —- love.”
How They Give Back: These one-of-a-kind bikes were donated by Schwinn to The Venture Out Project, a nonprofit organization focused on creating a safe and fun space for the LGBTQ community who will auction them during Pride Month.
How They Celebrate Pride: On May 23, Society6 will unveil an exclusive collection featuring original artwork from four LGBTQ artists, which is available for purchase for a limited time on art prints, posters, tapestries, T-shirts, crew necks, tote bags, fanny packs, mugs, water bottles, stickers, and phone cases. Plus, shop other Society6 pride-influenced prints, posters, tapestries and more.
How They Give Back: Every purchase goes directly to support the LGBTQ artist community.
How They Celebrate Pride: Colorful bandage and First-Aid brand Welly has a fun, joyful Pride collection, the Welly x Olly x PFLAG. The Welly Heroic Kit includes a Welly Colorwash Quick Fix Kit, PFLAG National “Pride Comes in All Colors” white T-shirt (size large only), and the OLLY Hello Happy gummy worms.
How They Give Back: Welly teamed up with PFLAG, the first and largest organization for LGBTQ people, families and allies to create their Pride Bundle. Shop this bundle until June 30 where a percentage of the sales (up to $10,000) are donated to PFLAG.
How They Celebrate Pride: The new limited edition Love is Love Collection from Yankee Candle is a “fragrance of love lighting the way to safe passage,” according to the brand, which features a fragrance that blend sweet fruits, florals and warm woods.
How They Give Back: Yankee Candle is donating $100,000 to Rainbow Railroad, while the candles help to raise awareness of its mission to provide pathways to safety for LGBTQ communities worldwide. In addition, Yankee Candle’s parent company, Newell Brands, was named a 2022 Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign.
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