Guest Speaker:
Amber Welch
AVP Digital Content and Creative Media at Oschner
What mix of tools and strategies contribute to the success of engaging the community for healthcare marketing? How does a healthcare organization start with limited resources and scale their marketing efforts while achieving internal buy-in?
Amber Welch, AVP Digital Content and Creative Media at Oschner, will join us for this webinar to discuss the lessons and insights from Oschner’s model of marketing success. She will speak about:
The core tools that pave the way for customer engagement
The most important engagement metrics to track and report on
How to tailor marketing strategies for different communities
How to keep a pulse on consumer trends and behavior as it evolves
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