How To Attract More Of The Right Guests with Data and AI – Gina Lambright, Sojern [Sponsor Bonus]

Are you looking to attract more travelers to book a stay with you and enhance their experience when they do? If so, you’ll love this episode because we’re learning from Gina Lambright, VP of Marketing at Sojern, a SaaS-based travel marketing platform powered by AI and machine learning. 

Gina shares insights on how hospitality providers can use data to drive direct bookings, increase campaign ROI, and build long-term loyalty. You’ll learn about the importance of owning and managing data well, the benefits of personalized marketing, and how Sojern is working with clients to drive results. 

• Follow Gina on LinkedIn (https://www.linkedin.com/in/glambright/)
• Learn more about Sojern (https://www.sojern.com/?utm_source=Hospitality%20Daily)
• Download the report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships (https://www.sojern.com/reports/how-hotel-brands-are-using-first-party-data-to-drive-revenue-and-build-stronger-relationships?utm_source=Hospitality%20Daily)

Want to get my summary and actionable insights from each episode delivered to your inbox each day? Subscribe here for free (https://www.hospitalitydaily.com/subscribe) .

Follow Hospitality Daily and join the conversation on YouTube (https://www.youtube.com/@hospitalitydaily) , LinkedIn (https://www.linkedin.com/company/hospitalitydaily/) , and Instagram (https://www.instagram.com/hospitality_daily/) .

Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands (https://www.bespokesound.co/)

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