Hosted by: South Central Telehealth Resource Center
Presented by:
Felicia Williams, Digital Marketing Manager – HCA Healthcare
Description:
In the wake of COVID-19, consumer behavior and interaction with healthcare providers has shifted to place more emphasis on digital touchpoints. Now more than ever, it’s critical that telehealth providers understand how to implement effective digital marketing strategies to connect with patients and reduce friction in their digital experience. This presentation will help lay the foundation for you to build your digital strategy. Participants will learn how to:
1. Identify opportunities to reduce friction based on the consumer journey
2. Discuss highest value marketing channels based on consumer data
3. Define audience segments and outline conversion goals
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