Social media has become a lifeline for businesses and organizations during the pandemic, enabling contact in a contact-less world. While social media allows companies to share timely information, offer support and build trust, some business owners even attribute their success to platforms like Facebook and Instagram—which is the case for UT Knoxville alumnae Colleen Martin and Ashley Reed.
When these two neighbors launched The Balloon Garden in May 2020 amid the pandemic, they had no way of knowing if it would take off. But take off it has! In this session, you’ll learn how these small-business owners are using social media to establish their audience, drive sales and create long-term customer relationships.
You also will learn from professional communicators how to maximize audience engagement through storytelling strategies and to monitor and measure effectiveness.
source
