Sponsorship accountability is applied to eSports, social media and Name, Image & Likeness in a discussion on collegiate athletics with Tony Pace, MASB President/CEO; Dr. Christopher Parker, President & CEO of the National Junior College Athletic Association; Mike Wokosin, Adjunct Lecturer at University of Iowa’s Tippie College of Business; Ray Katz, Co-Founder & COO of Collegiate Sports Management Group; and Henrik Christensen, former VP Global Insights, Foresight & Analytics at Molson Coors.
excerpt from MASB Summer Summit 2020 Session 2
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