Personal branding is the process of how we market ourselves to others. Marketing guru Tom Peters first coined the phrase in a Fast Company article in 1997: “Big companies understand the importance of brands. Today, in the age of the individual, you have to be your own brand… We are all CEOs of our own companies: Me, Inc.”
New Jersey-based digital marketing strategist Marissa Pick ’07 covers what constitutes a personal brand and why leveraging LinkedIn has proven to be the key platform for personal branding. You will learn about the do’s and don’ts of managing social media channels, personal appearance and communication skills in the pursuit of building a brand for the most important asset we have: ourselves.
Marissa Pick ’07 is the founder of Marissa Pick Consulting LLC where she provides strategic consulting focused around Digital Transformation, Content Marketing, Social Media Strategy, Personal Branding and more.
Transcript: https://alumni.brandeis.edu/news-events/library/transcripts/2020-06-08-marissa-pick.html
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