On April 26, Amazon announced that Prime Day will return for 2024 this July, marking Amazon’s 10th Prime Day event. Although the exact dates are still a secret, read on to find out when past Prime Days happened and you’ll get a basic idea of this year’s timing.
Amazon Prime Day is an annual two-day event for Prime members, during which millions of products go on sale. Amazon will deeply, deeply discount select merchandise, especially its own line of gear: its Fire TV Stick, Fire HD tablet and Echo devices, along with a slew of other brands. Popular social media influencers also get in on the Prime Day action with special live events throughout the day and night. Amazon also uses Prime Day to put a spotlight on the small businesses selling on its platform and has even offered incentives to shop these online stores prior to Prime Day in years past.
When Is Prime Day in 2024?
We don’t know the exact dates yet. All we know is that Prime Day 2024 will happen sometime in July. According to Amazon, “We’ll share more details soon as we get closer to the event!”
Just how big is Prime Day in the world of retail? Amazon’s 2023 Prime Day resulted in members purchasing over 375 million items worldwide and saving over $2.5 billion. In 2022, Amazon Prime Day included early Prime Day deals that rolled out three weeks before the event, with members purchasing over 300 million items (up from 250 million in 2021) and saving $1.7 billion more than previous Prime Day events. Check out the estimates for past Prime Day spending.
Prime Day is also, more or less, somewhat of a preview of the deals customers can expect during Black Friday in November. That’s just how good the Prime Day deals are for those experienced in the Black Friday hullabaloo.
Other merchants jump on the Prime Day bandwagon, too. Amazon’s main competitors, like Walmart, Target and Best Buy, run their own sales throughout the same time frame that, at the bare minimum, equal the discounts on the same (or similar) merchandise as Amazon.
When Will Amazon Announce Prime Day Dates for 2024?
Amazon isn’t one to spring Prime Day on its customers at the very last minute. Quite the contrary. Although timing can vary, Amazon announces the Prime Day dates a few weeks ahead of time.
On June 20, 2023, Amazon announced its Prime Day dates for July 11-12, 2023, exactly three weeks for it would start. And on June 16, 2022, Amazon announced its Prime Day dates for July 12-13, 2022, a little under four weeks before it started. Check back around mid-June when we expect Amazon to make its announcement.
Past Amazon Prime Day Dates
For starters, Prime Day has historically happened in July — typically after the Fourth of July, but the pandemic thwarted that timing in 2020 and 2021. Amazon Prime Day did return to its pre-pandemic dates in 2022.
This year marks the ninth Prime Day mega event, and until 2020, Amazon had been pretty consistent with its timing. Even though it’s complete conjecture, we expect Prime Day in 2023 to happen around the same time as in 2022 for 48 hours of shopping.
In 2023: Prime Day happened on July 11 (at 3 a.m. ET) and July 12. The mega-retailer updated the world via news release on June 20, verifying the super secretive dates that Amazon always keeps close the vest. New this year? Special invite-only deals that Prime members can request an invitation for in advance.
In 2022: Prime Day took place on July 12 and July 13, although plenty of early Prime Day deals started trickling in well before then. Amazon confirmed that Prime Day would definitely happen in July on April 28. Then on June 16, Amazon announced its Prime Day dates, returning to its pre-2020 timing.
In 2021: Prime Day started on June 21 at noon PT and lasted through June 22 at noon PT — for 48 hours of an online shopping palooza. Amazon announced those dates on June 2 in an unobtrusive news release, giving Prime members just shy of three weeks to prep. This was actually the earliest Prime Day had ever happened.
In 2020: Amazon postponed Prime Day because of the pandemic and shelter-in-place orders. On Sept. 24, Amazon announced that Prime Day would be pushed into October, specifically Oct. 13 and 14, 2020 — the latest Prime Day has happened, but giving Prime members its usual less-than-three-weeks’ notice. The timing made the last quarter of the year a big festival of savings, combining Black Friday and Cyber Monday into the Prime Day mix.
This is how it’s panned out every other year since Prime Day first started:
- 2019: July 15 to July 16 for 48 shopping hours.
- 2018: July 16 to July 17 for 48 shopping hours.
- 2017: July 10 (6 p.m. PT) through July 11 (11:59 a.m. PT) for 36 shopping hours.
- 2016: July 12 for 24 shopping hours.
- 2015: July 15 for 24 shopping hours.
Every year, Prime Day becomes an even bigger monster than it was the year before, and Amazon counts on it.
Last year, Amazon Prime members made the Apple Watch Series 7, Shark vacuums, Beats by Dre headphones and LANEIGE and NuFACE brands the big merchandise winners. We can barely contain ourselves in anticipation of what this year’s Prime Day will have in store.
The post It’s Official! Amazon Just Announced Prime Day 2024 appeared first on The Real Deal by RetailMeNot.
